The cards are lenticular, permitting us to feature the company logo on the front, and reveal the tagline on the flip. The booth was a huge success people literally came up to the booth and said, I have that problem. They chose the boldest option, which featured talk bubbles with challenges their customers face. We used the company’s tagline, “Make Them Look Twice,” as inspiration for their business cards. We met with the Mediafly team and had a great brainstorm session, then provided several different options for their booth design.
We ended up going back to a familiar marketing icon – a target – but worked it to include the company’s initial cap, with an arrow graphic that played off their competence with online promotional marketing. Problem solvers by design, we make brands shine brighter by helping them tell their true story clearly, compellingly and successfully.
Initially we tackled their logo design with logotype treatments, but the results were too corporate, abstract, and formal. DoubleTake Design delivers smart, strategic creative solutions that build and revitalize brands. The Solution: We selected a rounded typeface for the company logotype, permitting us to nestle the capital letter “D” within an easily recognizable symbol of targeted marketing.ĭoubletake Promotional Marketing wanted to convey their comprehensive approach to enhancing their clients’ marketing strategies with well conceived, innovative promotional items and campaigns. buildingdesign sustainability architecture DoubleTake Design, Inc.
The Challenge: Create an identity which will elevate the company perception from that of promotional printer to a marketing partner. Love these examples of beautiful design with creative, sustainable functionality.
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